YOU MUST BE 18 YEARS OF AGE OR OLDER TO USE THE SITE.
1. COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION.
We collect two types of information about Users: personally identifiable information and non-personally identifiable information.
Personally identifiable information is information that identifies a specific User. When you engage in certain activities on the Site, such as purchasing a product, submitting content and/or posting content, sending us feedback, or requesting information about our services (collectively, “Identification Activities”), we may ask you to provide information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with personally identifiable information such as your name, mailing address, email address or telephone number. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
2. COLLECTION AND USE OF NON-PERSONALLY IDENTIFIABLE INFORMATION.
Non-personally identifiable information is information that does not identify a specific User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Site, the URL of the website you visit after leaving our Site, the type of browser you are using and your Internet Protocol address. We, and/or our authorized third party service providers (“Third Party Service Providers”) may automatically collect this information when you visit our Site through the use of electronic tools like cookies and web beacons or pixel tags. We may use non-personally identifiable information to troubleshoot and administer the Site, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities in Canada and other jurisdictions around the world. We may also share non-personally identifiable information with our authorized Third Party Service Providers to measure the overall effectiveness of our online advertising, content, and programming.
We may use small files called cookies which are sent to your web browser and stored on your computer's hard drive. Cookies allow you to carry information across the Site without having to re-enter it and enable us to analyze web traffic and improve our online services. Cookies cannot be used to identify you. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Site may not work properly.
We may use other industry standard technologies like pixel tags and web beacons to track your use of the Site pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Site, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Site, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our affiliates and/or marketing partners for the same purposes.
3. DISCLOSURE OF PERSONALLY IDENTIFIABLE AND NON-PERSONALLY IDENTIFIABLE INFORMATION.
We may use non-personally identifiable information to analyze inquiry, request and usage patterns so that we may enhance our services and the Site. We reserve the right to use and to disclose non-personally identifiable information to third parties at our discretion.
Our employees or contractors with a business need to know, or whose duties reasonably so require, are granted access to personally identifiable information. Personally identifiable information that is no longer required to fulfill the identified purposes will be destroyed, erased or made anonymous.
We may share your personally identifiable information for our protection and the protection of others. We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud, theft, harassment and other rights. We can (and you authorize us to) disclose any information about you, including the content of your online communications, if we believe in good faith that such disclosure is necessary to: (a) comply with relevant laws or to respond to subpoenas or warrants served on us; (b) protect or defend our rights or that of third parties; (c) assist in an investigation; or (d) respond to an emergency that poses a threat to the safety of Users or other persons.
4. INFORMATION RETENTION.
We retain personally identifiable information for only as long as required to fulfill the identified purposes for which it was collected or as required by law.
5. ACCESSING YOUR PERSONALLY IDENTIFIABLE INFORMATION.
We make reasonable efforts to keep personally identifiable information in our possession or control accurate, complete, current and relevant, based on the most recent information available to us.
7. PRIVACY POLICIES OF THIRD PARTY SITES.
8. HOW TO CONTACT US.
Attn: Privacy Officer
106–15 Elm Street
Toronto, ON M5G 1H1
Last updated: 8 March 2012
Copyright © 2012 Morpheus Hypnosis Ltd. All rights reserved.